BarkBox Digital Liners
Transforming print to a digital experience
YEAR
2025
CATEGORY
Web Design
UI
TOOLS
Figma
POSITION
Designer
RESPONSIBILITIES
UI
DESIGN DIRECTION
Will Halcomb
CLIENT
BarkBox
This work was done at BarkBox under the design direction of Will Halcomb.
As a result of the rise in tariffs, BarkBox transitioned from print liners (normally present in their subscription boxes) to one-page digital experiences for their subscription holders.
We built 7 unique digital experiences over the course of 6 months.
Video Game
We designed a video game as a part of the July digital liner. A game designer built out the game itself, but Will & I collaborated in creating the UI screens. We wanted the game to transport users back to the "Windows Aero / Vista" time of the internet.
A walk-through of the July experience