BARKBOX DIGITAL LINERS
Transforming print to a digital experience
YEAR
2025
CATEGORY
Web Design
UI
TOOLS
Figma
POSITION
Designer
RESPONSIBILITIES
UI
DESIGN DIRECTION
Will Halcomb
CLIENT
BarkBox
This work was done at BarkBox under the design direction of Will Halcomb.
As a result of the rise in tariffs, BarkBox transitioned from print liners (normally present in their subscription boxes) to one-page digital experiences for their subscription holders.
We built 7 unique digital experiences over the course of 6 months.
VIDEO GAME
We designed a video game as a part of the July digital liner. Another team member built out the game itself, but Will & I collaborated on the UI screens. We wanted the visual aesthetic to be nostalgic for users, something that would go with the old school office theme we were working with. We ended up bringing in translucent, liquid glass features made popular by the Windows Aero Theme from the early 2000's.
THE EXPERIENCE
Each experience has a similar layout, personalized to that month's theme. I built the template and was responsible for updating each months experience, sometimes designing the UI for an additional interactive element (video game, AI generative photobooth, etc.). Below is a walkthrough of the July office-themed experience.