BOSTON BEER COMPANY
Design, print production & everything in between.
YEAR
2022
CATEGORY
Print Design
Print Production
TOOLS
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
POSITION
Creative Services Co-op
MANAGER
Jason Krok
Through Northeastern University's co-op program, I completed a 6-month, full-time internship at Boston Beer Company. During my time there, I worked on a multitude of print and digital projects ranging from menucards and posters, to 3D displays and vinyl banners.
MY BRAND FOCUS
Boston Beer Company's main brands include Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head. Each design co-op was assigned 1-2 brands to focus on for the majority of our time at BBC. I was assigned Twisted Tea and Truly Hard Seltzer.
COMMON ORDERS
One of the most common custom orders I received were menucards. Often, the client requested a good amount of copy. The challenge was to fit all of the copy on the page while keeping the text at a legible size and still having enough room to showcase the logo or imagery of the assigned brand.
WORKING THROUGH A BRAND REFRESH
A few months into working with Twisted Tea, they announced a brand refresh. While it wasn't a complete rebrand, the brand assets (colors, logos, typefaces, product imagery, etc.) were modified. This was challenging for me, as I was just getting used to designing with the old brand. Throughout the last few months of my internship, I helped with the transition into the updated brand.
An example of old branding on a cooler sticker.
A banner showing the transition period; older imagery, but mostly new brand assets.
An example of the full brand refresh on a waitstaff education card.
COMPLEX PROJECTS
A large portion of my projects were bigger, complex designs that either had abnormal dimensions or were printed on non-paper material.
24x24in coroplast sign displayed at the Baltimore 10-Miler
46x9in vinyl adhesive for the side of a golf beverage cart
96x22in vinyl banner for bar counter
20.5x72in surfboard wrap
20.5x72in surfboard wrap
54x38in one-way vision sign displayed on the window of a liquor store
TRULY ILLUSTRATION
One of the my favorite designs was a Truly Margarita 12x18in poster for the BBC New Product Development Lab. It was an internal job, and I was able to use existing Truly illustrations. Unfortunately the files weren't editable, which made the project a bit more challenging. I ended up illustrating a new lime margarita style can and recoloring the poster's background using layer masks.
HANGING CUBE
One of the most complicated projects I completed was a Twisted Tea hanging cube, to be displayed in the corner of a store near a "beer cave" entrance. The design itself was simple enough, but the hanging/printing logistics were complex. I thankfully received help from the creative services team, and together we came up with a solid plan.
Reference images sent to the print vendor & client. The top and side views show dielines and how the sides connect.
Final designs sent to print.
©2022 The Boston Beer Company, Boston, MA. All rights reserved.
Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.